There is usually the temptation among some church leaders to lead their own capital campaigns. They see this as a way to save money on the initial cost for a campaign Consultant, and there are usually some fears about bringing in an outside Consultant. When leaders think about leading their own campaign, they assume their people will give the same with or without a Consultant, and the only difference is help with the organizational structure. History shows that very few churches can raise as much on their own as they can with an outside Consultant – Consultants can usually raise two to four times as much as a church can on its own. But there is a lot more to this issue.
Some churches and church leaders have had positive experiences in leading their own campaigns, but it is not the normal response we hear from those in the trenches. When church leaders are honest with themselves, there are several common threads they experience in a self-led campaign.