This year’s Open Enrollment period runs October 15 thru December 7 th.
While Medicare Advantage, Medigap and prescription drug plans can change annually, the hoopla this year with the Affordable Health Care Act created even more angst for many seniors who are confused by which plan is best for them.
While the Medicare Rights Center in Washington DC recommends that each individual calls their providers to make sure they are still participating in their plan and using the Plan Finder tool at medicare.gov to compare premiums, co-pays and deductibles for Part D prescription drug plans – this is a daunting task that most seniors simply cannot handle.
This is the Time for Insurance Agents to market. And market smartly.
Direct marketing gives Insurance Agents an opportunity to target seniors in their market who may be looking for guidance on a new plan. This is the top communication choice for this population and they are looking for information on what will be best for them.
Agents who portray themselves and their agency services as sympathetic, empathetic and knowledgeable can win a new customer for life.
Insurance Marketers can select mailing lists of individuals who are 65+ up for Open Enrollment period marketing, then continue to marketing to individuals who are Turning 65 the remainder of the year.
Dataman Group works with Insurance Agents throughout the U.S. to help them reach the right prospects at the right time.