Dale “DataDale” Filhaber, who has been working with members of the water quality industry for over 30 years, has launched a new book “Lead Generation for Water Quality Dealers”.
“Lead generation is never easy” explained Ms. Filhaber. “This book will give water quality dealers the tools they need to keep the leads flowing into their pipeline on a continuous basis”.
DataDale has coached hundreds of business owners, marketing directors and sales managers in creating an integrated lead generation program that covers multiple marketing channels. She is a popular presenter at the annual Water Quality Association conference, the author of Pure Water profits blog and a contributor to many industry publications.
Lead Generation for Water Quality Dealers focuses on the different options dealers have in terms of prospect lists, media channels, using creative buzz words, developing offers and creating a destination website. The book also provides tips that dealers can use with their staff to create their marketing personae and develop keyword and key phrase strategies.
Lead Generation for Water Quality Dealers is available from Amazon.
For more information on about Dataman Group, please visit: http://www.datamangroup.com/.
For insights on the lead generation opportunities for water quality dealers: http://www.waterprospects.com/
Please follow DataDale Filhaber and Dataman Group on Twitter, LinkedIn and Facebook. If you are interested in more information, please email [email protected] or call the Dataman Group office at 800.771.3282