With a cap on the Mortgage Interest Deduction, a limit on the Property Tax Deduction and an end to HELOC deductions, mortgage marketers need to look for new strategies and select the right mortgage lead lists to generate response.
There are a lot of Americans who have Home Equity Lines of Credit. The new Tax code eliminates the deduction so targeting those Homeowners to refinance into straight Second Mortgages or to consolidate their HELOCs into a refinanced mortgage becomes an important strategy. The window for marketing to these people will be brief as they will all be looking for options sooner rather than later.
Mortgage Marketers should be targeting HELOC holders to Convert that Line of Credit or Consolidate their Loans.
Marketers can select by:
For additional information, contact Dataman Group Direct 800.771.3282. [email protected]